alicia wilcox
alicia wilcox

Conversion Copywriter for Startups & Service Businesses

Your messaging is the most valuable real estate in your business. When it's built on genuine positioning  backed by data & strategy instead of just copy, it stops working like a lead generation tool and starts working like a long-term market advantage. Clients become brand loyalists that choose you time and time again because nothing else quite compares.

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SEO Copy & Branding That Pays Itself Off

...over and over and over again.

FOR CUTTING-EDGE BUSINESSES

The ROI for a Conversion Copywriter

conversion copywriter

freelancer sites

DIY TOOLS & AI

copy audit

free

$1k - $100k+

$1,000+

$100-$500

Chances are, mY WORDS HAVE ALREADY WORKED THEIR MAGIC ON YOU...

Product copy explains a product. Brand copy explains your dream client to themselves. 

Great copy (like a great startup) has a ripple effect. Let’s relate it to the larger world that people care about. 

Becoming a business that lives rent-free in your dream clients’ minds requires… 

A bigger picture moment

Psychology & research-backed strategies 

That get them to say an unwavering “yes!” before they’re done reading.

You can tell if someone’s business is good by reading their reviews. You can tell if their services are helpful by looking at the results. But how do you know if you should care?

By reading their website for five seconds.

01

Empathy

02
03

Client Magnet Website Package

1

FULL WEBSITE COPY

2

3

4

STARTING AT $5,000

one-time project

  • UP TO ten PAGES OF KEYWORD-RICH SEO COPY -


Customized but typically includes the Home, About, Services, FAQ, and Contact, and the foundation for your brand messaging like a mission statement, headlines & hooks, and conversion-oriented CTAs

  • vision to victory blueprint questionnaire -

Insight into your business, brand messaging, and unique selling point; designed to guide your marketing for the rest of your career

  • 1-hour market mastery session with me - 

Tailored to your needs, we will go deeper into your brand messaging and how we can position you as and make you an industry leader and dominate the market for years to come

                                                                                           
I will share these insights with you in a Google Doc full of what I learn as I investigate so that you can gain clarity on how to become and remain the go-to person in your industry, having a bird’s eye POV on your industry, top competitors, and dream clients

  • in-depth market research - 
  • up to ten past client interviews - 

I will share ALL insights so that you can adjust what’s needed to become the obvious choice for prospects (If you don’t have clients, I’ll do up to 5 client interviews with your first few clients so that we can ensure your messaging remains perfect and that you can continue to position yourself in the marketplace as the best!)

  • communication w/ designer or copy based on site structure -

I can work with what you have, optimize any existing website, or structure it from scratch based on what will convert

  • get seen on google -

                                                                     
Headline, title tag, meta description, and alt text recommendations for SEO 

  • live review call or loom video walkthrough
  • unlimited revisions 
*ADD-ONS: Email copywriting, sales pages, service descriptions, etc... Not seeing what you’re looking for? Ask me about custom projects and flexible payment plans.

CONTACT ME →

BRAND MESSAGING 

WEBSITE AUDIT

COPYWRITER RETAINER

For organizations ready to establish or sharpen their market position. Your brand's position in the market shouldn't be something you stumble into. It's built through research, competitive intelligence, and strategic clarity that turns a good company into an obvious choice. This engagement lays the messaging foundation that every piece of content, every campaign, and every sales conversation is built on for years to come.

1

FULL WEBSITE COPY

2

BRAND MESSAGING

3

CONTENT PARTNERSHIP

4

Brand Messaging Foundation

STARTS AT $3,000/MONTH

  • 6–10 pages of plug-and-play voice clarity

Voice descriptors, messaging pillars, key phrases, and real copy rewrites so your team always knows exactly what to say and how to say it to maximize revenue at every touchpoint

  • vision to victory blueprint questionnaire -

Insight into your business, services/packaging, brand messaging, and unique selling point; designed to guide your marketing for the rest of your career

  • 1-hour market mastery session with me - 

Tailored to your needs, we will go deeper into your brand messaging and how we can position you as and make you an industry leader and dominate the market for years to come

  • in-depth market research - 

                                                                                           
I will share these insights with you in a Google Doc full of what I learn as I investigate so that you can gain clarity on how to become and remain the go-to person in your industry, having a bird’s eye POV on your industry, top competitors, and dream clients

                                                                     
Headline, title tag, meta description, and alt text recommendations for SEO 

  • GET SEEN ON GOOGLE - 
  • live review call or loom video walkthrough
This is where the work begins. Everything downstream becomes easier and more effective when the foundation is right.
CONTACT ME →

strategy session

For growing companies that need consistent, senior-level brand output across every channel. This engagement combines ongoing positioning work with done-for-you messaging across your highest-impact channels so your brand sounds like itself everywhere, all the time, at the level your market expects. Your internal team gets senior creative direction. Your audience gets a brand that's impossible to ignore.

1

full website copy

2

sales page

3

CONTENT PARTNERSHIP

4

EXTERNAL BRAND PARTNER

Full Messaging + Content Partnership

STARTING AT $5,000/MONTH

Brand positioning strategy and market differentiation framework
Core messaging architecture — the language that defines you
Brand voice & tone guidelines
Homepage and key page copy
Competitive landscape research and opportunity mapping
Ongoing strategic counsel throughout the engagement
Monthly content strategy and editorial direction
Sales page, campaign, and launch copy
Email sequences and nurture content
LinkedIn and thought leadership copy for key executives
Creative direction and messaging oversight for your internal team
Priority response and dedicated strategy calls
Most clients at this tier see their internal team's output improve significantly, because now everyone is working from the same strategic playbook.

CONTACT ME

1

FULL WEBSITE COPY

2

SALES PAGE

3

PARTNERSHIP

4

COPYWRITER RETAINER

Brand Growth Retainer

Embed a full conversion-focused brand team into your business for a predictable monthly investment. You get an art director, graphic designer, developer, and a conversion copywriter / brand strategist working in unison, all of us wired for one thing: turning your brand into a revenue engine.

  • SEAMLESSLY EMBED IN YOUR WORKFLOW -

We obsess over KPIs and use every strategy we can to hit your revenue goals. We're as invested in your bottom line as your internal team!

  • IN-HOUSE EXPERIENCE - 
  • DEDICATED REVENUE PARTNERs -

Get senior-level copywriting and branding expertise for a predictable monthly investment that scales with your needs.

We integrate directly into your team through Slack, Figma, Asana, or whatever tools you use! 

  • an entire creative unit ready to move

Every brand decision we make — visual identity, messaging, copy, UX — is built on CRO principles. Your art direction, design system, and copy all work together because they're built together.

No vacation gaps or sick days. Lock in dedicated hours and always know you have conversion firepower ready to deploy.

  • YOUR GROWTH PARTNER BEYOND JUST COPY
  • CONSISTENT OUTPUT 

We bring big-picture strategy to every project, identifying conversion opportunities across your funnel. You get copywriting plus consulting on messaging architecture, funnel optimization, and growth tactics that actually move the needle.

STARTING AT $5,000/MONTH

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MY CLIENTS' CONVERSIONS AFTER WE LAUNCH...

30%

734%

8%

DECREASE IN BOUNCE RATE

INCREASE IN SITE VISITORS (WITHIN ONE WEEK!)

INCREASE IN AVERAGE TIME SPENT ON SITE

THE VERDICT IS IN:

Alicia is an expert wordsmith and knew exactly how to enhance my business strategies with her work.

SARINAH POND, FOUNDER OF RINA SOCIAL MEDIA

She took my requirements and went above and beyond to create the best copy possible for my website.

MESHACK a.

Alicia was a great resource when I chose to redo my business' website. She helped me both edit the existing copy and write/re-write sections as needed. I'm very pleased with the final product. Don't hesitate to hire Alicia for your next copywriting project!

mercedes killeen

WE're a match made in heaven if...

You're eager to rant to me about your business in great detail.

You want your site to sell without sounding like a salesperson.

You care about the bigger picture mission of your work. 

WE'RE A MATCH!

who i've DONE BRANDING for recently

Life Coaches

M&A Advisories

Consultants

Marketing Agencies

Personal Trainers

Recruiters

Tech Startups 

COPYWRITING

BOOK EDITING

DONE-FOR-YOU

COLLABORATIVE

WORK TOGETHER

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